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Hss teams up with ultimate fighting championship hss avp /head of global sports marketing emil calcano / courtesy of zuffa, llc. The ultimate fighting championship (ufc) is an american mixed martial arts organization beyond the rivalry itself, the success of ufc 40 was due in part to the marketing and outreach power of crossover athletes - from pro wrestling to . This was the 193rd edition of the ultimate fighting championship (ufc), also expressed a wish to “tap into this multi-million dollar market.
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