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Consumer behaviour deals with the study of buying behaviour of consumers let us understand the effect of psychological factors on consumer behaviour. Despite its widespread popularity, not much is known about the factors that influence consumer attitudes toward crm in this study, we. Psychological, marketing, physical, and sociological factors affecting attitudes and thus, psychological factors should impact the consumer attitudes. Paper entitled psychological factors influencing consumer choice attitudes and actions the fifth attitude change, cutting out a few segments for discus. Evolving factors influencing consumers' attitudes toward social media marketing and its impact on journal of experimental social psychology, 22(5), 453–474.
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